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Global issue 12

Global Insight Sustainable Tourism How ecotourism can link conservation and business Travellers are increasingly looking beyond the ‘greenwash’ for proof of travel companies’ commitment to environmental sustainability. The value of ecotourism may also be judged by whether it provides economic opportunities for communities where livelihoods are otherwise under threat Fiona Harvey P of us, the crucial questions of where, when and what facili- ecotourism destinations, the benefi ts can be even broader.and communities. The primary motivation for most ecotourists isto minimise the impact of their leisure on the environment, but forlanning a holiday is something people look forward to –half the fun is in the anticipation. For an increasing number ties are on offer are now joined by another set of criteria – how Giulia Carbone, deputy head of the Business and Biodiversity environmentally sustainable is my destination? Programme at the International Union for Conservation of Nature Ecotourism provides a way for travellers to ensure that the ef- (IUCN), says: “Ecotourism can be a very powerful conservation fects of their holidays go beyond suntans, snapshots and happy strategy. Many conservation NGOs are now establishing ecotour- memories, to provide real and lasting benefi ts to the environment ism businesses linked to their conservation projects. Ecotourism 12 lwww.global-briefing.org fourth quarter 2012global


Global issue 12
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